EXHIBITION STAND FOR MALLADI COMPANY AT CPHI

As part of the international pharmaceutical exhibition CPHI in Frankfurt, Germany, TORI EXPO implemented a large-scale project — the creation of a peninsula-type exhibition stand for Malladi, one of the leading manufacturers of active pharmaceutical ingredients (API). The concept of the stand combined precise engineering, premium design, and functionality, reflecting Malladi’s brand philosophy: innovation, reliability, and international trust.

TORI EXPO has been a trusted exhibition partner of Malladi for over five years. During this time, we have completed a number of projects at major international pharmaceutical exhibitions across Europe, which allowed us to gain a deep understanding of the brand’s character and presentation requirements. This long-term collaboration is built on mutual trust, consistent quality, and a shared pursuit of innovation. Each new project is viewed as an opportunity to highlight Malladi’s growth while continuously improving our approach to creating effective exhibition solutions.

The peninsula layout of the stand was chosen for a reason — it provides openness on three sides, ensuring maximum visibility and a natural flow of visitors. The 50 m² stand was designed with careful attention to visitor movement: from the reception area to the presentation zone, and finally to the meeting room. TORI EXPO created an environment that harmoniously combines aesthetics and efficiency, turning the stand into a space for new business partnerships.

The visual identity of the stand was based on Malladi’s corporate colors — a combination of deep green and white accents that created an atmosphere of purity and environmental responsibility, both key values of the pharmaceutical industry. The main highlight was the lighting system, which made the brand visible from any point in the Messe Frankfurt pavilion while enhancing the overall perception of the exhibition space.

Special attention was paid to functional zoning. The open visitor reception area with a branded counter seamlessly transitioned into an informal meeting space. A separate meeting room provided a comfortable setting for private business discussions. To present the company’s products, large screens were installed to display corporate videos and technical information about Malladi’s APIs.

The project demanded high precision and flawless execution, as the stand was transported and assembled within a tight schedule directly at the Messe Frankfurt venue. The TORI EXPO team provided a full production cycle — from concept, 3D visualization, and technical drawings to fabrication, logistics, installation, and on-site technical support during the exhibition. Thanks to clear coordination and meticulous attention to detail, the project was delivered perfectly and received highly positive feedback from both Malladi representatives and CPHI visitors.

This stand became a powerful example of brand communication through space. TORI EXPO created not just an exhibition structure but a complete business communication tool that helped Malladi emphasize its position as a global player in the pharmaceutical industry. The successful combination of architecture, lighting, and brand aesthetics turned the stand into an attractive focal point for partners and clients alike.

Once again, TORI EXPO proved its expertise in designing world-class exhibition stands, with a focus on detail, technology, and sustainability.

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